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Marketing for All 3.0: Farm Branding
October 15 @ 6:30 pm - 8:00 pm
prefixAbout this session
Farm Branding is the featured topic Oct 15, 2026 in Marketing for All 3.0. Consider the words, images and information you already use to describe your farm. Before the session, choose one example you want to improve, such as a market sign, package label or business introduction. Think about who needs to understand that message and what you want them to remember. This is optional preparation, not a request to submit branding materials or a promise that instructors will redesign each participant’s identity.
A course for direct-market businesses
The University of Kentucky Center for Crop Diversification is offering Marketing for All 3.0 as a free six-week online course for small and midsize farmers and food entrepreneurs. Sessions meet on Thursdays from Oct. 15 through Nov. 19, 2026, from 6:30 to 8 p.m. Eastern through Zoom. The course covers branding, photography, graphic design, web presence, online sales and email marketing. Farmers selling through markets, farm stores or online channels can consider how those subjects connect with the way customers currently find and buy their products. Organizers encourage participants to attend all six sessions because the lessons build on one another.
Register and put the learning to work
Use the official course page to register and follow the confirmation instructions for Zoom access. The sessions have separate calendar entries so you can reserve the time for the full sequence. Check the date on each listing, especially as the course moves from October into November. Before the evening program, test your audio and internet connection and have a way to record ideas you want to revisit. After each meeting, choose a small piece of work to review before the next session rather than trying to revise an entire marketing system at once. These are optional ways to prepare and follow through, not extra assignments from the organizer. If you have questions about participation or access, contact the Center for Crop Diversification through the course page. Keep your registration confirmation available for schedule updates and joining instructions.
